1. analysis and cross-disciplinary research related to service development
2. foresight and strategy work related to service development
3. creation of new service ideas and concepts
4. design of service processes
5. multisensory design of service environments
6. planning and design of service related marketing and communication
7. guidance related to the development of service processes and environments
8. coaching or training related to service development (e.g. tuning, editing, or changing service attitudes)
In addition, service design should be done in close interaction with other development work. Service design is a part of brand management, and therefore all marketing and public relations material related to a service should be done synchronously with service design processes.
We have a vision of the type of service design expertise we wish to develop.We want to combine the fresh development paths of mobile technology, multi-channeling, geo-information, prosumerism, and crowdsourcing. Our thinking involves the shift from information society to ubiquitous society where our built environment turns intelligent and mediated. This development is also related to the increasingly multisensory nature of service environments (cf. ambience design).
